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Route to Market, Commercial Strategy and Value Proposition

Our Experience:
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  • Specific interest and experience in evidence generation and value proposition development.

  • Supported companies with value proposition work at Medical Devices Test and Evaluation Centre.

  • Led and contributed to clinical trials and publications

  • Clinical lead for INDIGO: National digital cancer outcomes study (>40,000 participants, novel data collection).

  • Member of Computational Oncology Group: Data science projects using routinely collected healthcare data.

  • Led/oversaw data-driven service redesign and digital product implementation.

  • Conference talks on data governance, health data use, and robust data sharing

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Our services

Section Subtitle

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  • Value proposition development for digital health products

  • Evidence generation strategy and support

  • Evidence synthesis

  • Creation of evidence to support value proposition or clinical impact

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